Why you should read it: Brand Autopsy provides a refreshing look into the world of marketing, as the legendary John Moore dives into the irony and strategy behind large and small companies from an array of interesting industries. Plus, anyone who has been part of the creative mind behind Whole Foods and Starbucks is definitely worth reading.
Why you should read it: Jennifer Rice never ceases to bring compelling industry analysis and a sense of humor to each post. One can find everything from personal encounters related to branding, to eye opening scoops on big name industry leaders and everything in between.
Why you should read it: Brad Feld brings his humble genious to this blog and shares his thoughts on everything you can imagine. From witty stories of personal experiences to product reviews, one is bound to walk away learning something valuable.
Why you should read it: This blog is a dive into product reviews, exclusive stories and a sense of humor unique to all. Tim Wolters provides an interesting read each day and has a loyal audience to which he feeds industry news, reviews and laugh-out-loud stories on a regular basis.
Why you should read it: A man who claims all marketers are liars, shares his thoughts and opinions on everything you can imagine. His spontaneously random, yet creatively brilliant work has earned him quite the marketing guru reputation.
Why you should read it: Mr. Ginsberg is a pioneer of the theory and practice behind the evolving buzzword, approachability. A man who wears a nametag every day of his life shares his thoughts, and experiences on how to revolutionize your communication skills.
Why you should read it: The Branding Blog shares insights on cutting-edge theories, news and other related topics. Dave Young is a very successful branding consultant who creatively shares his views to all of us through his blog.
Who Writes it: Jennifer Rice, Andy Lark, Johnnie Mooore and John Winsor
Why you should read it: What do you get when you combine four of today’s most intriguing marketing and branding minds? ...Corante. A blog filled with humor, sarcasm, news, reflections and enticing entries that keep us all tuned in for the next Corante post.
Why you should read it: The Brand Builder is a true testament to someone who appreciates honest writing, informative stories, persuasive arguments, and highly relevant material post after post. Plus, with a cute mascot as your aide through the blog, who wouldn't want to keep coming back for more?
Why you should read it: Evident in the name, Casual Fridays is a refreshingly ‘casual’ lens to the marketing, management, and branding world we live in today. Dustin Staiger creatively keeps us well informed with the latest and greatest, all while presumably keeping it nice and casual.
Why you should read it: Tom Peters is known as the management guru, and has been claimed by BusinessWeek, to be businesses best friend and worst nightmare for his unconventional views on management. Peters’ blog is an excellent link for all of us to peer inside the mind of the ‘father of post-modern corporations’(says the LA Times) and correspond with him.
Why you should read it: The blog for brand planners delicately constructs impressive posts that together have created a very popular blog. Scenario DNA’s Consultants have successfully used their blog as a valuable communication tool and resource to anyone interested in branding.
Why you should read it: A new-age blog focused on the science of naming and branding, creatively dissect the global reasoning behind corporate identity decisions and more. With an original tone and sense of humor, Igor never comes up short for their readers.
Who Writes it: Andy Sernovitz and many other clever marketing minds
Why you should read it: Everyone loves a good debate and debating is the whole premise of this blog. Many of the posts creatively support either WOM or advertising for this ongoing argument. WOM vs. Advertising never ceases prod you questions and make everyone think. Always a fun read.
Why you should read it: John Winsor one of the “Fab-Four” from Corante, uses his blog, “Under the Radar” to branch off in a slightly different tone, but has just as much relevance, insight and creativity as any of his other writings.
Why you should read it: Blogs written by CEO’s are at many times the best blogs to read. You’re getting an informal dosage of highly potent insights from top business leaders worldwide. Ian McKee the CEO of Vocanic, and his “The Power of Influence” blog is by far no exception.
Why you should read it: Kelly Mooney and her team of expert researchers explore every nook and cranny in retail possible. Whether it’s a comment on Nordstom’s immaculate customer service, or a question posed to inadequate, inefficient e-commerce tools on popular retail websites during the holiday season, Mooney brings all of us a view any consumer can appreciate.
Why you should read it: Creating Passionate Users is definitely one of the most unique and entertaining blogs I’ve read in a long time. Each post has a sense of humor of its own and still manages to convey a relevant point, time after time.
Why you should read it: This sharp and well written blog provides a unique insight and approach to the ever-evolving tech industry. A refreshing approach from the typical tech-analyst blog, Laszlo brings an incredibly witty and smart sense of humor to each post.
Why you should read it: This blog will provide a rare opportunity to converse with the only Forrester Analyst who writes a public blog. Regulars enjoy keeping up to date with the latest technological insights and trends that Charlene shares about industry leading companies.
Why you should read it: A blog designed to entertain and inform all at once. Unlike any industry related blog to date, Allen Weiner and fellow Garter Analyst, Mike McGuire post amusing video clips and podcasts on a daily basis.
